Parent‑built. Parent‑approved.
Where practical parenting meets thoughtful choices 🤗
From someone who learned the hard way so you don’t have to 🫶
Meet Anubha Malik
Founder, Anubha Malik — Chartered Accountant by degree, toddler mom by destiny, and someone who can’t stand waste (or tantrums).
Replay started when she realised babies outgrow everything in what feels like 3 minutes… but the things they leave behind still have so much life left in them.
That simple thought turned into RePlay — a smarter way for parents to shop and pass on baby gear without guilt, clutter, or overspending.
Smart for Parents. Kind to the Planet.
A win-win… just like a nap that actually happens 😉
OUR MISSION
We exist to make parenting affordable, sustainable, and stress‑free — by keeping great baby gear in circulation, not in landfills.
Because great baby gear deserves more than one family 💛
